Samsung had good news and bad news in the first quarter of 2022 in the premium smartphone segment. While the company’s share has declined in the segment, its Galaxy S22 Ultra established itself as the “best-seller android smartphone in the premium segment market, according to Counterpoint Research’s Market Pulse service. Samsung launched the Galaxy S22 Ultra in February this year at its first Galaxy Unpacked event of the year. The smartphone is the high-end device of the Galaxy S22 series. The smartphone is priced at Rs 109,999 in India. Samsung launched the Galaxy S22 Ultra which went on sale in March 2022 in the country.
Why the “fall” in market share
According to the report, Samsung lost share in the premium segment “mainly due to a delayed launch of the Galaxy S22 series compared to the launch of the S21 series in 2021.” The report further adds that the Galaxy S22 series performs well overall.
Can set a “new” record
The Galaxy S22 Ultra combines the best of the S series and the Note series. Samsung discontinued the Note series in 2021 and introduced the S-Pen, the Galaxy Note series’ most coveted feature, to the Galaxy S line. The strategy seems to be working because according to popular tipster IceUniverse, Samsung is expected to sell 10.9 million units of Galaxy S22 Ultra this year. If the Galaxy S22 Ultra manages to achieve these projected sales, it would surpass the last four generations of Galaxy Note smartphones in terms of sales in its first year.
For context, Samsung reportedly sold 10.3 Galaxy Note 8 units in its first year. While the Galaxy Note 9 recorded annual sales of 9.6 million units. The Galaxy Note 9 series recorded 9.5 million units, while the Galaxy Note 20 series sold 7.5 million units in the first year.


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