Singer, songwriter and actress Olivia Rodrigo has teamed up with Casetify, the direct-to-consumer lifestyle brand known for its phone cases and electronic accessories. They partnered up with a Hardened Hearts collection, creatively led by Rodrigo, who handpicked each of the models.
“It was really cool to be able to help create this collection with Casetify which reflects my vision and keeps sustainability at the forefront of every design,” said Rodrigo, who released their debut album, “Sour”, earlier this year, which met with commercial and critical success. She rose to fame, along with a wardrobe of vintage clothes, helping to bring second-hand shopping to the general public.
More from WWD
Rodrigo will appear in Casetify’s social campaign and the company’s first outdoor advertising campaign. This is the start of a one-year partnership, which will include an in-person event and another collection.
Wes Ng, Co-Founder and CEO of Casetify, said, “Olivia has used her voice to inspire people around the world to speak out, and that is Casetify’s mission. From her ability to connect with young people to her desire to support sustainable development, we are delighted to partner with her.
The designs from the Hardened Hearts collection will be available on Casetify’s latest range of durable phone cases made with Re / Casetify technology, a new innovation that turns old used phone cases into brand new ones. There will also be designs on a range of top selling Impact and Ultra Impact cases, made with 65% recycled material and up to 10 feet of drop protection.
Other styles in the collection include a signature mirror case and a recently launched Ultra Compostable Case, which is a 100% biodegradable accessory.
Products in the collection sell for between $ 45 and $ 75 and are available through Casetify e-commerce and the new Casetify Co-Lab app, available in the App Store, with products shipped to over 100 countries. The collection will be available on December 15th. The waiting list for the collection went online at midnight.
FOR MORE STORIES:
Justin Bieber, Jon Batiste, Doja Cat, Olivia Rodrigo top 2022 Grammy nominations
Olivia Rodrigo, The Weeknd tops 2021 American Music Awards nominations
Olivia Rodrigo: Poshmark’s first pop star
Register for WWD Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.