You may remember it was March when we told you that HTC planned to release its first flagship phone in three years. There was a time when HTC was about as bright a star in the industry as a company could create phones as great as the Touch Diamond, Nexus One, HTC One (M7), and more. Soon the innovation stopped and so did the profits.
HTC has found itself in a cycle that has seen it caught in a loop continually spilling red ink and releasing uninspired handsets like the blockchain-focused Exodus 1 and Exodus 2. For now, however, the company needs to reconnect with its past successes.

Just in case you are unfamiliar with blockchain, it is a system used to keep track of cryptocurrency, which makes it almost impossible to cheat or hack the system. Earlier this year, HTC announced it was working on a high-end Android phone, its first flagship model since the HTC U12+ in 2018.

HTC’s new handset is said to be based on the growing ‘metaverse’ trend, although such a term could mean anything. There could be a connection between a new high-end HTC handset and the company’s Vive Flow VR headset. There is also speculation that a new HTC phone will support augmented reality (AR) apps. The phone was supposed to be unveiled in April but delivery difficulties forced a delay.

The company may have seen its creative zenith take place in March 2014 when it released the HTC One (M8). The handset’s unique looks grabbed a lot of attention and the dual-camera setup (for the blurry bokeh backgrounds seen with portrait shots) and a pair of front-facing BoomSound speakers added to the appeal. lure of the telephone.

But since then, HTC has released a series of forgettable models resulting in a flood of red ink. Despite the disappointments, HTC still has its fans who continue to hope that perhaps the next phone will be the one to put the outfit back on track. And now the new model that was supposed to be introduced in April has been delayed due to COVID.

How bad has business been for HTC? In April, the company posted revenue of $7 million, the lowest monthly figure since its IPO in 2002.