AC Milan signed the Italian mobile phone accessories brand That as an official mobile phone accessories partner of the A-series club.

The agreement sees the Esprinet Group makes its debut in the world of football sponsorship, joining the level of official partners of AC Milan, below the main sponsors, premium partners and major partners of the Italian top team.

Casper Stylsvig, AC Milan’s Chief Revenue Officer said: “We are very proud to link our brand to Celly, a reality which, like AC Milan, was founded in Italy and which today is a leading international brand. plan operating in more than 40 countries worldwide. We believe that passion for innovation and style is what this partnership has in common.

“While Celly is a leading company in the production and distribution of innovative, top quality Italian-designed accessories, AC Milan is a club with a unique and modern style, able to look to the future while keeping mind his story.”

Announcement follows AC Milan’s recent sponsorship partnership with iGaming brand First bet, which strengthens the club’s presence in Africa as an official betting partner in the region.

“We expect excellent results in terms of consolidating the reputation of our brand and our products at national and international level and we hope that this collaboration will also bring new synergies and business opportunities in the future”, commented Stefano Bonfanti, Sales and Marketing Manager at Celly.